We make reasonable efforts to tell our guests why and how we collect, use, and disclose their Personal Information. We obtain their consent where required and handle their Personal Information in a manner that a reasonable person would consider appropriate under the circumstances.
Definition of Non-Identifiable Information: Personal information that is de-identified and/or aggregated and cannot be associated with an identifiable individual is not considered to be personal information. Atlific reserves the right to conduct statistical analyses through the use of personal information and/or data collected, including the data collected from individuals who enter our properties, through our websites, WiFi or entertainment services on an anonymous and/or aggregated basis in order to understand users’ interests, improve our services and measure interest in and use of our websites and/or mobile app. Atlific reserves the right to provide its analyses based on such anonymous and/or aggregated data to third parties.
Atlific generally collects personal information from or about our guests and other individuals with whom we deal for general business related purposes such as to help prevent fraud, unauthorized activities, claims and other liabilities and to ensure the security of our properties. We may also use personal information to authenticate the identity of individuals contacting us by telephone, electronic means or otherwise, for internal training and quality assurance, to manage our business and ensure the efficiency, reliability and security of our systems and networks, and to ensure the security of our guests and of our hotels.
We may also collect and use, to the extent permitted by law, guests’ personal information to understand the interests and changing needs of our guests so we may provide personalized products, recommendations and services.
Other uses include processing payments, verifying creditworthiness if applicable, opening and managing accounts, delivering requested products and services, guaranteeing a reservation, ensure a high standard of service, meet regulatory requirements, and enrolling you in a loyalty program in cases in which you clearly outlined your consent orally or in writing.
More specifically, Atlific collects and uses personal information in the following manner:
I. Information Collected From or About You. In many cases, we collect personal information directly from you when you visit our premises, make a reservation at one of our hotels, use our services, make a compliant, submit an inquiry, contact us in person or through our websites, and use our websites to log in to our WiFi. You will therefore know when we collect this information. We also may receive personal information about you from our franchisors when you make your reservation directly with them, from third party intermediaries when you make your reservation through them, from our customers, such as your employer or from any other third party through which your visit at our hotels is administered or organized (for instance if you attend a conference organized by a professional association), but at all times, with your prior consent and/or as authorized by law either orally or in writing, before or at the time of collection, unless the purpose for the collection are obvious and were done so voluntarily by you.
II. Information Collected Automatically. In some cases, we may collect information automatically which may not necessarily identify you as an individual. For instance, we may collect the following type of information:
You may receive the following type of electronic communications and notifications from Atlific:
Exceptions to consent requirement. In certain circumstances, your personal information may be collected, used or shared without consent. These exceptional circumstances may include:
Consent may be withdrawn at any time, subject to legal or contractual restrictions and reasonable notice; however, without such consent, Atlific may in some cases limit the services it is able to provide to you and/or Atlific may be prevented from entering into a business relationship, maintaining such relationship and/or interacting with you. You may also withdraw your consent as follows:
|Type of Cookie||Purposes|
|Essential Cookies||These cookies are essential to provide you with services available through our websites and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with these services.|
|Functionality Cookies||These cookies allow our websites to remember choices you make when you use our websites. The purpose of these cookies is to provide you with a more personal experience and to avoid you have to re-select your preferences every time you visit our website.|
|Analytics and Performance Cookies||These cookies are used to collect information about your traffic to our websites and how users use our websites. The information gathered may include the number of visitors to our websites, the websites that referred them to our websites, the pages they visited on our websites, what time of day they visited our websites, whether they have visited our websites before, and other similar information. We use this information to help operate our websites more efficiently, to gather broad demographic information and to monitor the level of activity on our websites.|
|Targeted and Advertising cookies||These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies to enable them to show advertisements which we think will be relevant to your interests while you are on third party websites.|
|Social Media Cookies||These cookies are used when you share information using a social media sharing button or “like” button on our websites, or you link your account, or engage with our content on or through a social networking website such as Facebook, Twitter, Instagram, or other. The social network will record that you have done this.|
Your personal information will not be sold or otherwise transferred to unaffiliated third parties without your approval, except Atlific reserves the right to disclose personal information when authorized by law or as follows:
There are security and privacy limitations of the internet which are beyond the control of Atlific. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have any reason to believe that your interaction with us is no longer secure, please immediately notify our Privacy Officer as instructed in Section 13 Role of the Privacy Officer.
Your personal information is stored in secured locations and on servers controlled by Atlific or its service providers, located either at our facilities or at the facilities of our service providers. Notwithstanding the foregoing, Atlific and its third party service providers may process or store your personal information outside of Canada. In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information about our practices and policies regarding the use of foreign service providers, please contact us as described below.
Atlific recognizes the importance of safeguarding the privacy of children. Children cannot make reservations at our hotels and cannot stay at our hotels without parental consent. Our websites are not aimed at, nor intended for, children under the age of thirteen (13). If you are under the age of thirteen (13), please do not use our websites, and if you are over the age of (13) but under the age of majority in the province or jurisdiction in which you reside, you should use our websites only with the involvement and permission of a parent or legal guardian. No personal information is purposefully or knowingly collected from the children under the age of thirteen (13) by Atlific without parental consent.
Atlific respects your right to access and correct your personal information and complies with all laws regarding access and correction. If you wish to update your personal information held by Atlific, please contact us using the contact information detailed in Section 13 Role of the Privacy Officer.
If the personal information is demonstrated to be inaccurate or incomplete, we will correct the information as required and send the corrected information to any organization to which we disclosed the personal information to in the previous year. If the correction is made, we will note the guest’s correction request in our records.
By including outside links on any of our websites we are not implying that we endorse the linked site or its services. We have no control over nor are we responsible for any third party’s collection, use, and disclosure of your personal information.
In addition, we are also not responsible for data collection, use, disclosure or security policies or practices of other organizations such as but not limited to Facebook, Apple, Google, Microsoft, Best Western, Choice Hotels, Hilton Worldwide, Intercontinental Hotels & Resorts, Marriott International, Realstar Hospitality, and Wyndham Hotel Group.
Atlific Hotels’ Privacy Officer and the General Managers of hotels that are managed by Atlific Hotels are responsible for ensuring compliance with this policy and with provincial and federal regulations.
Vice President, Finance – Atlific Hotels
250 St. Antoine Ouest, Suite 400
Montreal, QC, Canada
Please note there are exceptions to the above rights and therefore not every right can be exercised in every situation. Any requests under the rights outlined above must provide sufficient detail to identify the Personal Information being sought. A request to access Personal Information should be forwarded to Atlific Hotels’ Privacy Office as per Section 13 Role of the Privacy Officer.
We will make the request information available within 30 business days, or provide written notice of an extension where additional time is required to fulfill the request. If a request is refused in full or in part, we will notify the requester in writing, providing the reasons for refusal and the recourse available for the requester.
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